THE INTERNET HAS SHORTENED YOUR ATTENTION SPAN. YOU'RE NOT REALLY GOING TO READ THIS RIGHT? YOU’RE JUST LOOKING FOR A REASON TO. WELL LET ME GIVE YOU ONE: YOUR LANDING PAGE IS COSTING YOU MONEY — AND YOU DON’T EVEN KNOW HOW MUCH. BECAUSE IF YOU DID, YOU’D PROBABLY DISAPPEAR FOR A WEEK. BUT HERE WE ARE. WHAT I’VE WROTE HERE SHOULD BE LOCKED BEHIND A PAYWALL. SO, INSTEAD OF MONEY ––––––––––– PAY ME WITH YOUR ATTENTION. BECAUSE THIS DOES CONCERN YOU. MOST BRANDS SPEND A SCARY AMOUNT OF MONEY ON ADS ONLY TO PUSH PEOPLE TO A SHOPIFY TEMPLATE THAT'S PRACTICALLY BROKEN ON MOBILE — OR WORSE, BUILT BY SOME GUY ON FIVERR WHO ALSO DOES LOGOS. AND THEN THERE’S YOUR COPY, WHICH SUCKS. AND LET ME TELL YOU, THE OTHER ZUCK DOESN’T CARE. HE’S GOTTEN USED TO DTC FOUNDERS PAYING HIM RELIGIOUSLY TO SEND USERS TO THEIR BROKEN STORES. I THINK HE CONSIDERS IT CHARITY. DESPITE STRUGGLING TO SCALE, 97.6% OF EVERY FOUNDER I SPEAK TO HAS AT SOME POINT THOUGHT THEIR LANDING PAGE WAS “PRETTY GOOD.” THAT’S THE PROBLEM. THEY CAN’T SEE WHAT I SEE. THEY SEE A PAGE WITH CUTE BUTTONS, A FONT THAT’S NOT EVEN IN THEIR BRAND GUIDE, AND A COLOR SCHEME THEIR FRIEND APPROVED OVER DINNER. WHAT I SEE IS A COMPLETE MESS. NO DESIGN HIERARCHY. NO CRO STRATEGY. AND MOBILE DESIGN THAT LOOKS LIKE IT WAS BUILT ON A FRIDAY NIGHT AFTER THREE HARD KOMBUCHAS. WELL, IT DOESN’T MATTER IF THEY DON’T AGREE WITH ME — WE BOTH AGREE IT’S NOT CONVERTING. WE BOTH AGREE THEY HAVE A PROBLEM. AND THEN, AS WE SIT ON A CALL, THE REALITY STARTS TO HIT. THEY REALIZE THEIR VALUE PROP ISN’T EVEN REGISTERING IN THE FIRST FIVE SECONDS OF WHEN PEOPLE LAND ON THEIR PAGE. THEIR IMAGES LOOK NICE BUT DO NOTHING TO RAISE PERCEIVED VALUE – MEANING SHOPPERS ARE LESS LIKELY TO SEE THE VALUE IN THEIR PRODUCTS PRICE TAG. AND THEIR COPY IS NOT ANSWERING QUESTIONS – IT’S ACTUALLY CREATING MORE OF THEM. NO OBJECTIONS HANDLED. JUST FLUFF, NOISE, AND THE SAME THREE-WORD TAGLINE FIVE OTHER BRANDS ARE USING. THAT’S USUALLY WHEN I START SEEING THE HEAD NODS. THE “OH…” MOMENTS. THEY THINK I’M ABOUT TO PITCH A NEW LANDING PAGE. BUT THAT’S NOT REALLY WHAT WE DO. WE’RE NOT HERE TO BUILD SOMETHING THAT JUST LOOKS BETTER AND GIVES YOU A SHORT-TERM LIFT. WE’RE HERE TO FIX THE FOUNDATION. BECAUSE THIS ISN’T A SURFACE-LEVEL PROBLEM — IT’S A FUNDAMENTAL ONE. YOU DON’T NEED ANOTHER PRETTY PAGE. YOU NEED COPYWRITING BUILT FROM THE GROUND UP — MESSAGING THAT SPEAKS TO REAL OBJECTIONS, TRIGGERS BUYING EMOTION, AND EARNS TRUST FAST. YOU NEED DESIGN THAT’S TAILORED TO YOUR PRODUCT AND YOUR AUDIENCE, AND FULLY MOBILE-OPTIMIZED. AND YOU NEED TO BUILD YOUR PAGE AROUND YOUR OFFER SO THAT PEOPLE ARE PRIMED FROM THE START TO SEE THE REAL VALUE IT PROVIDES – TO MAKE THEM STOP THE SCROLL AND SAY “THIS IS EXACTLY WHAT I’VE BEEN LOOKING FOR.” THAT’S WHAT WE DO. AND YES — ALL OF THAT GETS DELIVERED THROUGH A LANDING PAGE. BUT JUST SAYING “WE BUILD LANDING PAGES” MISSES THE POINT ENTIRELY. WE COULD’VE PITCHED YOU THE WAY MOST AGENCIES DO — LOUD CLAIMS, FAKE DEADLINES, AND A CTA BUTTON THE SIZE OF A SHOEBOX. BUT YOU WOULD’VE BOUNCED. INSTEAD, WE BROKE EVERY “BEST PRACTICE” IN THE BOOK. ALL CAPS. A FONT THAT ACTIVELY FIGHTS BACK. HOSTILE LAYOUT. AND YET — YOU’RE STILL HERE. READING. SCROLLING. POSSIBLY SWEATING. WHICH PROVES OUR POINT. YOU DON’T NEED PRETTY. YOU NEED PERSUASIVE. IF YOU’RE DONE BURNING AD SPEND, GET YOURSELF A LANDING PAGE BUILT ON ACTUAL FUNDAMENTALS — CRAFTED BY PEOPLE WHO UNDERSTAND HOW HUMANS ACTUALLY BEHAVE. MAYBE THERE ARE OTHERS OUT THERE WHO GET THIS. MAYBE NOT. WE’RE JUST HERE FOR THE ONES WHO WANT TO STOP GUESSING AND LIKE OUR VIBE. IF YOU’RE READY TO FIX WHAT’S ACTUALLY BROKEN, THERE’S A SNEAKY LITTLE CTA AT THE VERY END... IT’S JUST ONE WORD – SO BE CAREFUL NOT TO MISS IT — BUT I’M SURE YOU WONT AS IT’S THE ONE MOST AGENCIES’ LANDING PAGES STRUGGLE TO LIVE UP TO… CONVERT.

THE INTERNET HAS SHORTENED YOUR ATTENTION SPAN. YOU'RE NOT REALLY GOING TO READ THIS RIGHT? YOU’RE JUST LOOKING FOR A REASON TO. WELL LET ME GIVE YOU ONE: YOUR LANDING PAGE IS COSTING YOU MONEY — AND YOU DON’T EVEN KNOW HOW MUCH. BECAUSE IF YOU DID, YOU’D PROBABLY DISAPPEAR FOR A WEEK. BUT HERE WE ARE. WHAT I’VE WROTE HERE SHOULD BE LOCKED BEHIND A PAYWALL. SO, INSTEAD OF MONEY ––––––––––– PAY ME WITH YOUR ATTENTION. BECAUSE THIS DOES CONCERN YOU. MOST BRANDS SPEND A SCARY AMOUNT OF MONEY ON ADS ONLY TO PUSH PEOPLE TO A SHOPIFY TEMPLATE THAT'S PRACTICALLY BROKEN ON MOBILE — OR WORSE, BUILT BY SOME GUY ON FIVERR WHO ALSO DOES LOGOS. AND THEN THERE’S YOUR COPY, WHICH SUCKS. AND LET ME TELL YOU, THE OTHER ZUCK DOESN’T CARE. HE’S GOTTEN USED TO DTC FOUNDERS PAYING HIM RELIGIOUSLY TO SEND USERS TO THEIR BROKEN STORES. I THINK HE CONSIDERS IT CHARITY. DESPITE STRUGGLING TO SCALE, 97.6% OF EVERY FOUNDER I SPEAK TO HAS AT SOME POINT THOUGHT THEIR LANDING PAGE WAS “PRETTY GOOD.” THAT’S THE PROBLEM. THEY CAN’T SEE WHAT I SEE. THEY SEE A PAGE WITH CUTE BUTTONS, A FONT THAT’S NOT EVEN IN THEIR BRAND GUIDE, AND A COLOR SCHEME THEIR FRIEND APPROVED OVER DINNER. WHAT I SEE IS A COMPLETE MESS. NO DESIGN HIERARCHY. NO CRO STRATEGY. AND MOBILE DESIGN THAT LOOKS LIKE IT WAS BUILT ON A FRIDAY NIGHT AFTER THREE HARD KOMBUCHAS. WELL, IT DOESN’T MATTER IF THEY DON’T AGREE WITH ME — WE BOTH AGREE IT’S NOT CONVERTING. WE BOTH AGREE THEY HAVE A PROBLEM. AND THEN, AS WE SIT ON A CALL, THE REALITY STARTS TO HIT. THEY REALIZE THEIR VALUE PROP ISN’T EVEN REGISTERING IN THE FIRST FIVE SECONDS OF WHEN PEOPLE LAND ON THEIR PAGE. THEIR IMAGES LOOK NICE BUT DO NOTHING TO RAISE PERCEIVED VALUE – MEANING SHOPPERS ARE LESS LIKELY TO SEE THE VALUE IN THEIR PRODUCTS PRICE TAG. AND THEIR COPY IS NOT ANSWERING QUESTIONS – IT’S ACTUALLY CREATING MORE OF THEM. NO OBJECTIONS HANDLED. JUST FLUFF, NOISE, AND THE SAME THREE-WORD TAGLINE FIVE OTHER BRANDS ARE USING. THAT’S USUALLY WHEN I START SEEING THE HEAD NODS. THE “OH…” MOMENTS. THEY THINK I’M ABOUT TO PITCH A NEW LANDING PAGE. BUT THAT’S NOT REALLY WHAT WE DO. WE’RE NOT HERE TO BUILD SOMETHING THAT JUST LOOKS BETTER AND GIVES YOU A SHORT-TERM LIFT. WE’RE HERE TO FIX THE FOUNDATION. BECAUSE THIS ISN’T A SURFACE-LEVEL PROBLEM — IT’S A FUNDAMENTAL ONE. YOU DON’T NEED ANOTHER PRETTY PAGE. YOU NEED COPYWRITING BUILT FROM THE GROUND UP — MESSAGING THAT SPEAKS TO REAL OBJECTIONS, TRIGGERS BUYING EMOTION, AND EARNS TRUST FAST. YOU NEED DESIGN THAT’S TAILORED TO YOUR PRODUCT AND YOUR AUDIENCE, AND FULLY MOBILE-OPTIMIZED. AND YOU NEED TO BUILD YOUR PAGE AROUND YOUR OFFER SO THAT PEOPLE ARE PRIMED FROM THE START TO SEE THE REAL VALUE IT PROVIDES – TO MAKE THEM STOP THE SCROLL AND SAY “THIS IS EXACTLY WHAT I’VE BEEN LOOKING FOR.” THAT’S WHAT WE DO. AND YES — ALL OF THAT GETS DELIVERED THROUGH A LANDING PAGE. BUT JUST SAYING “WE BUILD LANDING PAGES” MISSES THE POINT ENTIRELY. WE COULD’VE PITCHED YOU THE WAY MOST AGENCIES DO — LOUD CLAIMS, FAKE DEADLINES, AND A CTA BUTTON THE SIZE OF A SHOEBOX. BUT YOU WOULD’VE BOUNCED. INSTEAD, WE BROKE EVERY “BEST PRACTICE” IN THE BOOK. ALL CAPS. A FONT THAT ACTIVELY FIGHTS BACK. HOSTILE LAYOUT. AND YET — YOU’RE STILL HERE. READING. SCROLLING. POSSIBLY SWEATING. WHICH PROVES OUR POINT. YOU DON’T NEED PRETTY. YOU NEED PERSUASIVE. IF YOU’RE DONE BURNING AD SPEND, GET YOURSELF A LANDING PAGE BUILT ON ACTUAL FUNDAMENTALS — CRAFTED BY PEOPLE WHO UNDERSTAND HOW HUMANS ACTUALLY BEHAVE. MAYBE THERE ARE OTHERS OUT THERE WHO GET THIS. MAYBE NOT. WE’RE JUST HERE FOR THE ONES WHO WANT TO STOP GUESSING AND LIKE OUR VIBE. IF YOU’RE READY TO FIX WHAT’S ACTUALLY BROKEN, THERE’S A SNEAKY LITTLE CTA AT THE VERY END... IT’S JUST ONE WORD – SO BE CAREFUL NOT TO MISS IT — BUT I’M SURE YOU WONT AS IT’S THE ONE MOST AGENCIES’ LANDING PAGES STRUGGLE TO LIVE UP TO… CONVERT.

THE INTERNET HAS SHORTENED YOUR ATTENTION SPAN. YOU'RE NOT REALLY GOING TO READ THIS RIGHT? YOU’RE JUST LOOKING FOR A REASON TO. WELL LET ME GIVE YOU ONE: YOUR LANDING PAGE IS COSTING YOU MONEY — AND YOU DON’T EVEN KNOW HOW MUCH. BECAUSE IF YOU DID, YOU’D PROBABLY DISAPPEAR FOR A WEEK. BUT HERE WE ARE. WHAT I’VE WROTE HERE SHOULD BE LOCKED BEHIND A PAYWALL. SO, INSTEAD OF MONEY ––––––––––– PAY ME WITH YOUR ATTENTION. BECAUSE THIS DOES CONCERN YOU. MOST BRANDS SPEND A SCARY AMOUNT OF MONEY ON ADS ONLY TO PUSH PEOPLE TO A SHOPIFY TEMPLATE THAT'S PRACTICALLY BROKEN ON MOBILE — OR WORSE, BUILT BY SOME GUY ON FIVERR WHO ALSO DOES LOGOS. AND THEN THERE’S YOUR COPY, WHICH SUCKS. AND LET ME TELL YOU, THE OTHER ZUCK DOESN’T CARE. HE’S GOTTEN USED TO DTC FOUNDERS PAYING HIM RELIGIOUSLY TO SEND USERS TO THEIR BROKEN STORES. I THINK HE CONSIDERS IT CHARITY. DESPITE STRUGGLING TO SCALE, 97.6% OF EVERY FOUNDER I SPEAK TO HAS AT SOME POINT THOUGHT THEIR LANDING PAGE WAS “PRETTY GOOD.” THAT’S THE PROBLEM. THEY CAN’T SEE WHAT I SEE. THEY SEE A PAGE WITH CUTE BUTTONS, A FONT THAT’S NOT EVEN IN THEIR BRAND GUIDE, AND A COLOR SCHEME THEIR FRIEND APPROVED OVER DINNER. WHAT I SEE IS A COMPLETE MESS. NO DESIGN HIERARCHY. NO CRO STRATEGY. AND MOBILE DESIGN THAT LOOKS LIKE IT WAS BUILT ON A FRIDAY NIGHT AFTER THREE HARD KOMBUCHAS. WELL, IT DOESN’T MATTER IF THEY DON’T AGREE WITH ME — WE BOTH AGREE IT’S NOT CONVERTING. WE BOTH AGREE THEY HAVE A PROBLEM. AND THEN, AS WE SIT ON A CALL, THE REALITY STARTS TO HIT. THEY REALIZE THEIR VALUE PROP ISN’T EVEN REGISTERING IN THE FIRST FIVE SECONDS OF WHEN PEOPLE LAND ON THEIR PAGE. THEIR IMAGES LOOK NICE BUT DO NOTHING TO RAISE PERCEIVED VALUE – MEANING SHOPPERS ARE LESS LIKELY TO SEE THE VALUE IN THEIR PRODUCTS PRICE TAG. AND THEIR COPY IS NOT ANSWERING QUESTIONS – IT’S ACTUALLY CREATING MORE OF THEM. NO OBJECTIONS HANDLED. JUST FLUFF, NOISE, AND THE SAME THREE-WORD TAGLINE FIVE OTHER BRANDS ARE USING. THAT’S USUALLY WHEN I START SEEING THE HEAD NODS. THE “OH…” MOMENTS. THEY THINK I’M ABOUT TO PITCH A NEW LANDING PAGE. BUT THAT’S NOT REALLY WHAT WE DO. WE’RE NOT HERE TO BUILD SOMETHING THAT JUST LOOKS BETTER AND GIVES YOU A SHORT-TERM LIFT. WE’RE HERE TO FIX THE FOUNDATION. BECAUSE THIS ISN’T A SURFACE-LEVEL PROBLEM — IT’S A FUNDAMENTAL ONE. YOU DON’T NEED ANOTHER PRETTY PAGE. YOU NEED COPYWRITING BUILT FROM THE GROUND UP — MESSAGING THAT SPEAKS TO REAL OBJECTIONS, TRIGGERS BUYING EMOTION, AND EARNS TRUST FAST. YOU NEED DESIGN THAT’S TAILORED TO YOUR PRODUCT AND YOUR AUDIENCE, AND FULLY MOBILE-OPTIMIZED. AND YOU NEED TO BUILD YOUR PAGE AROUND YOUR OFFER SO THAT PEOPLE ARE PRIMED FROM THE START TO SEE THE REAL VALUE IT PROVIDES – TO MAKE THEM STOP THE SCROLL AND SAY “THIS IS EXACTLY WHAT I’VE BEEN LOOKING FOR.” THAT’S WHAT WE DO. AND YES — ALL OF THAT GETS DELIVERED THROUGH A LANDING PAGE. BUT JUST SAYING “WE BUILD LANDING PAGES” MISSES THE POINT ENTIRELY. WE COULD’VE PITCHED YOU THE WAY MOST AGENCIES DO — LOUD CLAIMS, FAKE DEADLINES, AND A CTA BUTTON THE SIZE OF A SHOEBOX. BUT YOU WOULD’VE BOUNCED. INSTEAD, WE BROKE EVERY “BEST PRACTICE” IN THE BOOK. ALL CAPS. A FONT THAT ACTIVELY FIGHTS BACK. HOSTILE LAYOUT. AND YET — YOU’RE STILL HERE. READING. SCROLLING. POSSIBLY SWEATING. WHICH PROVES OUR POINT. YOU DON’T NEED PRETTY. YOU NEED PERSUASIVE. IF YOU’RE DONE BURNING AD SPEND, GET YOURSELF A LANDING PAGE BUILT ON ACTUAL FUNDAMENTALS — CRAFTED BY PEOPLE WHO UNDERSTAND HOW HUMANS ACTUALLY BEHAVE. MAYBE THERE ARE OTHERS OUT THERE WHO GET THIS. MAYBE NOT. WE’RE JUST HERE FOR THE ONES WHO WANT TO STOP GUESSING AND LIKE OUR VIBE. IF YOU’RE READY TO FIX WHAT’S ACTUALLY BROKEN, THERE’S A SNEAKY LITTLE CTA AT THE VERY END... IT’S JUST ONE WORD – SO BE CAREFUL NOT TO MISS IT — BUT I’M SURE YOU WONT AS IT’S THE ONE MOST AGENCIES’ LANDING PAGES STRUGGLE TO LIVE UP TO… CONVERT.